Shelby Sacco / Sad to Savage

PROJECT VIBES:

Minimal, Clean, Feminine

Shelby Sacco is a brand that is in the 'self-help' / self improvement / education space. She started sharing her journey on how she went from “sad to savage” in January of 2022 - which lead to becoming viral on Tiktok with now over 1.5 Million followers. Her videos teach healthy habits and routines - which is what her brand is all about.

Shelby came to Scene Studio feeling like her current branding did not represent her at all. She wanted to stray away from the brighter/bolder colors she started with, and take on a more mature and sophisticated approach as that is what her target audience is more attracted to.

Through her brand strategy session, brand identity development, and website design, we were able to reach a design aesthetic that not only fits her and her brand, but creates a path for longevity for more ventures in her future.