DBFT Fit Training & BFit App

PROJECT VIBES:

Youthful, Energetic, Bold

Desiree Pfiefer created DBFT Fit Training on a whim while working as a personal trainer in college. Since then, her brand has exploded into 1:1 coaching, Nutrition Guidance, Programming, a Strong Community, and it’s own fitness app - The Bfit App.

Like most, Des came to a point where she outgrew her current branding and website. The branding didn’t meet the expectations of what her brand has to offer, and needed to feel more elevated. The website “worked,” but wasn’t set up to properly convert or fit the aesthetic she had in mind. 

When our project was complete, she was left with a bright, bold, and FUN brand design to carry her through many more years of growth. We also created a website which houses all her programming, fitness challenges, email lead generation, and much more. She has since rolled into our Design on Speed Dial service where we continue to make updates to the website, create NEW programming and guides, and more.